Diet Coke is not your mom’s drink anymore. Well, it is. But we’re trying to get millennials to drink it.
So, we told interesting stories featuring a bunch of cool characters, that they would relate to. It’s about people living their life unapologetically and doing what they do ‘because they can’. And sometimes that means enjoying a Diet Coke. When they want. Despite being judged for it.
Made with Copywriter: Cori Johnson