Meta: Built By All Of Us

The metaverse won’t be built by one single company alone, it will be built by all of us. We wanted to create OOH placements that invite everyone to be a creator.

We partnered with Spark AR creators and used a QR code to turn each billboard into it's own interactive experience. When people scan the billboard, they’ll be able to bring the billboard to life and add their own personal touch on the artwork by tapping their screen. Essentially, playing an active role in “building” the metaverse.

Creatives: Mariano Cassisi, Lynn Nakamura, Kate Ursu

Spark AR Creators: @louloujoao, @plantdaddii, @tippydreamer

Production Company: Media Monks