Powerade: The Athlete’s Code
It’s hard to believe, but some sponsorship contracts still don’t acknowledge the importance of athletes’ mental health and even go as far as labeling pregnancy as an injury. So we created The Athletes Code, an initiative by POWERADE to change that.
This commitment prioritizes athletes’ mental well-being and challenges outdated norms, paving the way for a healthier, more inclusive sports culture.
We had the chance to work with some incredible athletes like Alex Morgan, Tatjana Smith, Douglas Matera, and many others, helping them share their personal stories and what The Athletes Code means to them through a docu-style video and social content that amplifies their voices.
The Athlete Code Signatures
These signatures were shared across POWERADE’s social platforms to show how this movement impacts athletes everywhere. By personalizing The Athletes Code with each athlete’s signature, we’re making it clear that this initiative is as individual as the people it’s designed to support.
